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A response to FCC Chairman Julius Genachowski’s net neutrality annoucement
September 24, 2009 at 14:19
I am pleased to see that FCC Chairman Julius Genachowski supports network neutrality. Allowing unencumbered access to an “open Internet” is vital to its continuing value and to Americans’ right to free speech. However, the chairman has not properly addressed a key underlying issue: content neutrality. If Internet service providers (ISPs) are to discontinue discrimination based on the source of data traffic, then so too should content providers end such practices. Under content neutrality media giants such as Disney, Google, Yahoo, etc. would no longer be allowed to demand payment from ISPs for access to their content.
For example, Disney’s ESPN 360 is using an online video content delivery model of demanding payment from ISPs based on total number of subscribers in order to provide all of the ISPs subscribers access to video content. The sports-media giant’s fear is that they would not be as profitable if they offered ESPN 360 only to individuals who chose to pay for it. So instead the fee is levied on all users, regardless of their individual interest level. Without content neutrality as part of the deal we will see the a-la-carte merit-based model of the Internet disappear in favor of a model where content is forced as a package on consumers by media giants. This will result in skyrocketing costs for Internet access and a crippled and “closed Internet.”
For more on content neutrality please see the American Cable Association’s statement from earlier this week.
Tags: fcc, net, network neutrality
