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Adobe Flash: Killing it softly
May 2, 2010 at 22:50
I read the now (in)famous Steve Jobs “Open Letter to Adobe Flash” last week. Jobs did an excellent job explaining his position. I agree that the insecure and proprietary system that seemed poised to dominate the web 8 years ago was misguided. The best sites on the Web don’t rely heavily on Flash (except for maybe YouTube, which may soon adopt HTML 5 video tags) and most of us browsers are sent searching for the “skip intro” button as soon as we see some lengthy splash page animation. Madison Avenue has finally come to realize that Flash frustrates and have dialed it back. That and the push for compatibility with mobile devices has stemmed some of Flash’s growth.
However, I find it ironic for Steve Jobs to compare Flash’s proprietary model to that of the iPhone/iPad, yet go on to say that being proprietary is ok for us (Apple) but not for them (Adobe). His crusade against Flash, while it has some merit, seems more like corporate bullying. These are the same or similar tactics that Bill Gate’s tried early on in the browser wars of the last decade in a format held over from before the PC (see Gate’s Open Letter to Hobbyists which attacked open source before the term “open source” existed).
While I don’t agree with what I believe to be Job’s mostly self-serving motivations, I am happy to see the creative ways that hackers and coders have make other technologies work for them in place of Flash. On the Full Channel site that I maintain we have had a Flash slideshow on the main page for some time. It has been an easy way to keep the site fresh and visually interesting, something we would not have been able to easily do without Flash just a few years ago. However, our slideshow began showing up as a mystery box on more and more devices that did not support Flash.
With the release of the iPad and the ever-increasing sight of passersby engrossed in their iPhones it seemed that this Flash-disabled audience was reaching critical mass. So, today I retired the site’s increasing incompatible .swf slideshow in favor of Jon Raasch’s very simple and elegant jQuery Slideshow. I like that jQuery’s motto is “write less do more.” jQuery is a lighter duty alternative to memory-intensive Flash and it works on many mobile devices including Apple’s. That and I feel a special kinship with Raasch as he too must also be spending a lifetime explaining that in fact there are two “A’s” in his last name.
This dual may not be over between Apple and Adobe. The fervor over Job’s letter is just beginning.
For more on this: Ars Technica has a nice piece today arguing that “Apple is presenting users with a false choice between Adobe’s proprietary software and Apple’s walled garden.”
