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United + Continental = ?
May 3, 2010 at 10:48
With the corporate board approval of the United and Continental airline merger the two companies launched a new Web site to promote the idea of creating the world’s largest airline. For those of us in cities serviced by both airlines this might ultimately mean that there are fewer flight times and fares for our destinations, however that remains to be seen. What is known is that if the merger is approved, the unified airline will be known (appropriately) as United but will bear the Continental globe logo and font. Is it just me or does this look like an alternate reality from a Hot Tub Time Machine malfunction? This livery design is not an upgrade. The serif font and 1980′s AT&T-like logo is a side-grade from Continental’s current look and a downgrade from United’s relatively new branding.
